This Privacy Policy explains what information
is collected from visitors to the Rock of Ages web site located
at www.rockofages.com, why
the information is collected and how it is used.
This Privacy Policy applies only to Rock of Ages’
online information collection and use practices.
A. NOTICE : Information We Collect and How We Use
It
Rock of Ages collects two types of information about you
when you visit our site: personally identifiable information
(including, by way of example only, your name, address, telephone
number and e-mail address) and non-personally identifiable,
aggregate information (such as information regarding the pages
on our site that you have visited and your IP address).
1. Personally Identifiable Information
The only personally identifying information that Rock of
Ages collects and stores about you is the information you
choose to provide us. For example, if you request information
about Rock of Ages, we may ask for information such as your
name, address, telephone number, and e-mail address. Additionally,
if you make a purchase in our gift shop, we will request information
such as your name, mailing address and credit card information.
Rock of Ages also offers an e-mail alert service. If you would
like to sign up to receive Rock of Ages e-mail alerts, you
will need to provide your e-mail address. If you wish to un-subscribe
from this service, please see the section entitled CHOICE,
below.
2. Non-Personally Identifiable Information
We collect and use non-personally identifiable information
about you in the following ways:
- Referrers, IP Addresses and Other Non-Personal Information
Rock of Ages collects certain non-personal information relating
to the number of web site “hits” and “visits,”
the type of web browser being used, time spent on the Rock
of Ages web site, web pages within the Rock of Ages web
site visited, referring URLs, and other statistical information.
Rock of Ages collects this information through “referrers,”
IP addresses and various environmental variables. A “referrer”
is information the web browser passes along to the Rock
of Ages web server that references the URL from which you
came. The “IP address” is a number used by computers
on the network to identify your computer so that data can
be transmitted to you. “Environmental variables”
include, among other things, the domain from which you access
the Internet, the time you accessed our web site, the type
of web browser and operating system or platform used, the
Internet address of the web site you left to visit Rock
of Ages, the names of the pages you visit while at the Rock
of Ages web site and the Internet address of the web site
you then visit. We may collect all of this information to
allow us to detect demographic trends, to provide information
tailored to your interests and to enhance your experience
on Rock of Ages’ web site.
- Cookies
“Cookies” are alphanumeric identifiers sent
to a user’s computer and stored on the user’s
hard drive. They are primarily used to identify users and
certain preferences that users may have when visiting a
particular web site. Rock of Ages may use cookies to help
us recognize you when you come back to our web site. Rock
of Ages may also use cookies to help us track traffic and
demographic trends on the Rock of Ages web site. Cookie
information may be aggregated in an anonymous manner. This
will help us better tailor our site and provide you with
offers that we think may be of interest to you
3. Use of Personally Identifiable and Non-Personally Identifiable
Information
We share your personally identifiable information with third
parties that help us with administration activities on our
web site, including processing credit cards, fulfilling orders,
delivering orders, hosting our web site, sending e-mail or
postal mail on our behalf, and providing advertising and marketing
services.
Additionally, we may share your personally identifiable information
with businesses and third parties with whom we do business.
From time to time, these businesses may contact you with offers
or information that we believe might interest you. If you
do not wish to receive communications from these third party
business, please send an e-mail to webmaster@rockofages.com.
In the unlikely event that Rock of Ages or any its assets
are acquired by another party, your personally identifiable
information may be transferred to this acquiring party. Additionally,
we reserve the right to release your personally identifiable
information when we believe the release is necessary or appropriate
to comply with any laws or protect the rights, property, or
safety of others.
We may also use non-personally identifiable information for
web site development, including detecting demographic trends,
and web site marketing. We may share this non-personally identifiable
information with third parties that help us administer our
web site and, from time to time, with other select third parties.
4. Links to Third Party Web Sites
This web site may contain links to other sites. PLEASE BE
AWARE THAT WE ARE NOT RESPONSIBLE FOR THE PRIVACY PRACTICES
OF OTHER SITES. We encourage our users to read the privacy
statements of each and every web site that they visit. This
Privacy Policy applies solely to information collected when
you visit our web site.
B. CHOICE
Rock of Ages provides the following choices regarding the
use of your information.
- You may choose not to provide us with any personal information.
- If you would like to unsubscribe to any of our services
or would like us to remove you from any of our on-line mailing
lists, please send an e-mail to webmaster@rockofages.com.
Please include your name and e-mail address in the body
of the message.
- If you do not wish for any of our third party business
partners to contact you, please send an e-mail to webmaster@rockofages.com.
- You may update, correct, or remove personal information
from our database by sending an e-mail to webmaster@rockofages.com.
C. SECURITY
We take every precaution to protect your information from
inadvertent disclosure and intrusion by third parties, including
using SSL technology in connection with any purchases or other
transactions on the Rock of Ages web site. If you have any
questions about the security at our web site, you can send
an e-mail to webmaster@rockofages.com.
SPECIAL POLICY REGARDING INFORMATION FROM CHILDREN
UNDER THIRTEEN
Rock of Ages does not knowingly collect personally identifiable
information from any child under the age of 13. If it comes
to our attention that we have received such information, we
will delete it as soon as we discover it and will not use
it or share it with third parties.
|
